Well we know that BMW had not presented in the past “life-style” commercials with their cars, in which young people (a new target group) are playing the main role. We were in the past years of BMW commercials more exposed to the executive in suit heading to a meeting in his 7 Series, the career woman driving her 3-series coupe on a winding road or simply showing a crash test result on a X3 model, and that it’s occupants  –  Mommy and Benjamin  –  did survive without harm. With the video shown below BMW is now getting into the freedom, fun and versatility game with a bunch of good looking, early 20’s young humans. How do you like BMW’s new marketing approach? and, how do you like the new upcoming BMW X1?  I am looking forward to read and see your comments…this is VJ from BMW of South Atlanta, Georgia